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(by Adova - Digital Marketing Agency) 1. Introduction: Welcome to the Cookieless Era For more than two decades, cookies quietly energized the digital marketing landscape. These humble little files allowed brands to follow consumers between sites, serve hyper-personal ads, and measure performance with accuracy. To marketers, cookies were a trusted compass in the vast digital world. But the digital landscape is changing fast. Increased consumer awareness, strict privacy laws, a

The streaming advertising landscape just witnessed a seismic shift as Netflix and Amazon announced a groundbreaking partnership